“One significant factor that sets us apart is our understanding of the impact of South-east Asia’s higher humidity and temperature on the skin. Unlike beauty products from other countries which are designed for colder climates, our formulations are optimised to address the challenges posed by the region’s climate, making them more effective for individuals dealing with adult acne in South-east Asia,”.

Ms Quinn Chen, 26, managing director of home-grown beauty brand Ice’s Secret, says she, too, grappled with acne a few years ago. She came up with her own solution in 2020, by developing a range of blemish-friendly skincare products that are specifically adapted to work in South-east Asia’s climate. “One significant factor that sets us apart is...

One of the strengths of the Singapore beauty brand Ice's Secret is to fight acne. The formula mainly contains oligopeptides (oligopeptides), which are small in size and can effectively penetrate deep into the skin, stimulate collagen tissue regeneration, replenish water and strengthen skin repair function. Even acne-prone skin heals faster when skin becomes healthier day by day.

On top of being Singapore’s leading skincare e-commerce brand, Ice’s Secret also focuses on sustainable giving, inclusivity and authenticity. The brand continues to go beyond its commitment to “empower individuals with confidence and clear skin”.

Since 2020, our team has helped over 100,000 community members overcome a plethora of skin conditions. We’ve always been a brand for the people, providing our loyal online community with  professional skin specialist support and live streams that include educational information since the COVID-19 pandemic. As we journey towards our next milestone, we want to continue giving back by doing what we do best — empowering communities to be the best version of themselves.

During the 2020 pandemic, I set up my first full-time business, Ice's Secret. During college, I found that many young people, including myself, have trouble finding useful information and products when it comes to skin problems. I once had lunch with a female businesswoman in her forties and she said I was...

Local beauty brand Ice's Secret has launched a series of skin care products, including serums and masks, according to the local climate, environment and skin type needs. Illuminating Oligopeptide Mask and Miracle Secret Oligopeptide Serum are added with...

Ice's Secret embraces sustainability and streamlined skincare, with formulas free of parabens, sulfates and alcohol, and contain no added preservatives. The main ingredient oligopeptides can help promote the production of collagen...

Covid-19 pandemic has brought the pair of mother & daughter even closer than before. Ice’s Secret, a brand started in 2013 was digitalised in 2020 to bring people closer together and connected with the use of online...

"When Ice's Secret was founded, it had a clear vision to help people in the region with their troubled skin. Unfazed by the pandemic, Quinn has held over 300 livestreams till date. With results in just 7 days, Ice's...

Chen transformed Ice’s Secret from a professional use-only brand in her family’s boutique spas into an e-commerce company that launched in 2020 with the aim of helping people achieve a radiant and healthy skin...

This International Women’s Day, Ice’s Secret is honouring women with a documentary series that puts the spotlight on the strength and resilience of women. The latest...

Tired of looking “shiny” and “oily” after half a day out? Here are some oil control products to tame the shine and acne! This revolutionary formulation instantly reduces and prevents acne redness or inflammation as it heals...

Looking for the right shampoo to curb your hair loss? Here are the solutions! The 03 Purifying & Scalp Detox Shampoo ($48.00) purifies the scalp by thoroughly detoxing it of styling product and shampoo residue, which can easily...

Instead of heading to the pantry to concoct a DIY remedy, there’s an easier way to nix redness and irritation: Ice's Secret Miracle Secret Mask. Having sold over 200,000...