Our Core Values

People Matter

We care about those we work with and those we serve. We are all about building trust-based relationships and establishing win-win partnerships. We care about results, but not at the expense of people. Everything we do should build trust.

Passion Driven

We are here to create remarkable experiences for those we work with and for our #icesecretcommunity. We have passion for what we do, and we are proud of what we achieve.

Always Growing, Always Learning

Our curiosity sparks an endless appetite for learning. We can always be better. We are always pursuing growth on all levels and fronts.

Big Goals, Small Steps

We're all about small starts. We are responsible risk-takers. We try new things without losing focus on what really matters. We know that greatness comes from caring about the little day-to-day things. This helps us move fast.

Work Hard, Laugh Harder

We enjoy our work and we have fun while at it. We don't take ourselves too seriously